VIEWS ABOUT THE APPLE'S WATCH
Apple Watch release date, price and features
Apple Watch release date is April 24, preorder April 10
Hours are all that separate you and Friday's Apple Watch pre-order, and the good news is that if you're still deciding, we finally know every detail about what's been hiding up Tim Cook's sleeve.
- Want to see it in action? Check out our hands on: Apple Watch review
To that lavish point, the Apple Watch price
ranges from $349 (£299, AU$499) for the entry-level Sport model to
$17,000 (£13,500, AU$24,000) for the top-tier 18-karat gold editions.
When was the last time that an Apple (NASDAQ: AAPL)
product was released that wasn't met with initial frenzy and shortages?
I expect the Apple Watch to be greeted with the same level of demand on
an initial basis.
I agree with
Gene Munster at Piper Jaffrey that Apple Watch sales could top 1
million units in the first weekend. What concerns me, however, is the
trajectory of sales AFTER Apple fans and early adopters snatch up this
new device.
We are
talking about a sea change in terms of how consumers interact with
their cell devices and, so far, the demand for other smart-watch
offerings has been less than spectacular. Because Apple is a marketing
powerhouse and knows how to develop products that are easy to use, they
will easily jump to the lead in the smart-watch race. However, being
first doesn't mean that the world is ready to make this a must-have
purchase.
Read More Three reasons the Apple Watch might still flop The watch will certainly provide significant revenues to the company. How much incremental revenue versus frenzied expectations is really the debate. At present, I think investors are overly enthusiastic about the Apple Watch.
For early adopters, fitness fanatics, and Apple fans, the necessary behavioral change will be an acceptable sacrifice. But I don't see a consumer environment ready for widespread Apple Watch adoption (or any smart watch). Convenience and ease of use is a selling point of the Apple watch to consumers. Nonetheless, requiring a phone to be tethered to the device for full operability combined with the need to charge the watch on a daily basis strikes me as more inconvenient than many consumers are willing to tolerate.
As it stands right now in the wearable-device category, watches are ecosystem dependent. Samsung's watches work with Samsung devices. Apple's watch works with the iOS ecosystem. What happens when a device manufacturer comes up with a thinner product with a longer battery life that is easily connected to any ecosystem at a lower price point? The premium that Apple will charge for their watch will be less acceptable.
Read More Apple Watch will be big by the end of 2016: Analyst
Android watchmakers so far have delivered less than overwhelmingly exciting devices but that won't last forever. At some point, someone in the Android space is going to get it right and will likely price the product at 40 percent less than Apple. Pebble seems to be doing just fine selling a product less rich with features at a discounted price.
Sure, Apple products are often blockbusters (i.e., the iPhone) but occasionally they do have a product that isn't a home run. Apple has sold plenty of mini iPads but it hasn't been Earth-shattering. Apple TV continues to be a work in progress. My concern is that investors are buying into the belief that sales of the Apple Watch will be sustained after the initial launch - and that these expectations are priced into the stock.
As a firm that
invests in Apple, our expectations are muted. If this new device is half
as popular as the iPad, it will be a huge success. The problem Is that
the expectations are so high that anything less than blockbuster will
likely be seen as a stumble and investors need to recognize that this
sentiment shift is clearly possible.
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